The rush to the Web is over. A company's Web site may now be the first point-of-entry for virtually every constituent, including current and prospective customers, employees, partners, media, analysts and investors. As a result, the ability to create and manage an effective corporate Web site has become a critical success factor directly linked to a company’s key success drivers — driving revenue, enhancing image and attracting prospective customers and employees.
Managing content across the enterprise is no simple task. Content is growing exponentially, in both volume and variety, and it is virtually impossible for webmasters to keep up. The limitations of static HTML approaches create delays and expense in publishing new content and making editorial changes - a costly bottleneck that hampers business.
[Breaking the bottleneck]
As your Web site grows, more people throughout your organization generate more and more Web content. This results in a greater pressure that builds on the “bottleneck” inherent in the traditional Web team structure. You must rely heavily on a handful of individuals who are at the hub of ad hoc editorial cycles.
A powerful system that offers distributed authoring in real-time, flexible workflow, controllable access to the Web site and a rational publishing process that reduces costs, is fast becoming the only solution that shatters the Web bottleneck for organizations worldwide.
Although many of the current leading content management vendors have promoted their products as easy-to-use, allowing business users throughout an organization to easily contribute content to a Web site, the reality is that most content management tools currently on the market require extensive training and business users are not comfortable with them. Most of the current leading products do not easily integrate with legacy systems, and implementation headaches and disasters are common.
To address these issues, ActiveBuilder Solutions has developed an enterprise dynamic content management system, ActiveBuilder Dynamic Content Management System (DCMS), that is easy to use, easy to customize, quick to implement, and works in any IT environment.
The ActiveBuilder DCMS delivers the performance, functionality, ease of use and implementation that reduces the need for the Web team to be involved in every site change – freeing up expensive IT staff to concentrate on real technical issues, and allowing your organization to focus on your core business.
Without workflow the Web team needs to be involved with every change that is deployed to the site and in corrections made after deployment.
With workflow all changes must successfully pass through a series of gates before being deployed. For example, key editorial stakeholders need to signoff. Then, in a preview cycle, performance is monitored before content is deployed to the live site. On approval, content can be published to multiple sites immediately.
Benefits of Content Management
Speed to Web
Decentralized content maintenance
Employees focus on core competencies
Design consistency throughout site
Efficient production without HTML knowledge
Roles and authorizations
Separation of content and layout
Quality assurance through release control
Link consistency
Access control
Additional Benefits of Dynamic Content Management
ActiveBuilder DCMS is a content management solution with the power of dynamic content management. This technology, developed specifically to manage your valuable Web assets, leverages the power of the database so that:
Content is stored at the field level in a database, the most efficient and useful way to store content
Content is separated from the page so that it is not confined to one design or use
Content can be easily reused and re-purposed
Content can be accessed and published from the database
When the content is changed in the database it automatically changes it in as many places as it resides on your site
Content can be produced through the use of intuitive forms
